Swiggy Announces Winners of the Inaugural Edition of ‘Food for Thought Challenge’ – Reinforces Commitment to Student Innovation
Bengaluru, Jan 13: Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, today announced the winners of the inaugural edition of Food For Thought Challenge (FFTC) – its flagship case study competition. The Food for Thought Challenge (FFTC) gave the opportunity to thousands of students across campuses in the country to share fresh, disruptive ideas that could further strengthen Swiggy’s position as a trusted companion for every student during the campus years.
IIM Lucknow was crowned the Winner for their innovative ideas for more meaningful student engagement for food delivery and dining out. The team was rewarded pre-placement interviews and a cash prize of ₹1,50,000. IIM Indore ranked First Runner Up and was rewarded with a cash prize of ₹50,000. Teams from IIM Bengaluru and MICA Ahmedabad were also amongst the other 4 finalists of the competition.
The Food For Thought Challenge, which was launched in September 2025, saw an overwhelming response from the student community, receiving 2,600+ submissions from 600+ colleges across India, with more than 30% of the entries from IIMs, IITs, NITs, and other leading institutions. The Finale Round was chaired by Rohit Kapoor, CEO, Swiggy Food Marketplace. Swiggy intends to make Food for Thought an annual platform with an objective of enabling innovation and connecting better with the student community.
Speaking on the entries and the initiative, Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy, said,
“College students are more than just our customers; they are a catalyst for innovation. With FFTC, we were keen to harness their disruptive, fresh perspectives to identify and unlock new growth levers and further enhance customer experience. The participating teams were impressive, demonstrating an incredible knack for turning data-driven insights into disruptive, actionable ideas.”
The Food For Thought Challenge had a rigorous evaluation process and all the submissions underwent a multi-stage evaluation. The submissions were graded on a 4-point framework (innovativeness, impact on growth, execution feasibility, cost effectiveness). The top 8 teams from the list advanced to a semi-final round with top Swiggy executives in the Jury Panel and 4 teams made it to the Grand Finale, hosted in Bengaluru.
By engaging with campuses, Swiggy aims to foster an ecosystem where young talent can contribute to the future of food tech and logistics, mirroring the company’s own journey as a market disruptor founded on bold ideas. Swiggy’s Student Rewards Program and Campus Streaks initiatives have already garnered attention amongst the student community and are in line with Swiggy’s larger effort to deliver greater value and convenience to young consumers across India. The Student Rewards program has received an overwhelming response and enables over 7 lakh college students across 3,600+ campuses today.
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