Mumbai, October 09, 2026: The India Today Group today announced its entry into premium digital fiction and infotainment with Life Tak, the group’s mobile-first microdrama platform. The announcement was marked by the unveiling of its flagship short-form series, Raghupati Raghav Raja Ram (RRRR), on stage at the India Today Conclave 2026 in Mumbai.
The official teaser was launched jointly by Devendra Fadnavis, Chief Minister of Maharashtra and Aroon Purie, Chairman and Editor-in-Chief, India Today Group.
Raghupati Raghav Raja Ram modernizes the eternal narrative of the Ramayan into a fast-paced, high-intensity vertical format. Tailor-made for digital-first audiences, the series blends deep cultural storytelling with cutting edge production values, delivering an experience optimized for modern short-form binging.
The series is a first of many from the creative, tech-forward ecosystem of India Today Group where advanced AI-driven visual engineering, script generation tools, and creative world-building converge to reimagine classic and new stories for contemporary viewers.
Through Life Tak, the India Today Group continues its legacy of media innovation, where cinematic production values meet the lightning-fast distribution of the vertical video era.
Raghupati Raghav Raja Ram premieres on October 18, 2026. Viewers can stream episodes across the official LifeTak channels on Instagram (@lifetak), YouTube, Facebook and natively inside the AajTak App.
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