Mumbai, Mar 20: Cosmo Consumer, the consumer-facing vertical of Cosmo First, has announced its entry in the automotive ceramic coating segment with the launch of Cosmo Guard, a high-performance nano-ceramic coating solution engineered to protect vehicle surfaces. This is a strategic expansion of Cosmo First’s automotive protection product line, building on the strong synergy with its existing Paint Protection Film (PPF) and Window Film businesses.
Cosmo Guard has been developed by leveraging Cosmo First’s comprehensive expertise in specialty chemicals, substrate science, and coating formulation. In addition to ceramic coating, the Cosmo Guard range includes advanced rubbing and polishing compounds engineered for professional surface correction prior to coating application. These compounds use intelligent sub-micron abrasive technology designed to deliver consistent and predictable cutting performance. Unlike conventional diminishing abrasive systems that rely on larger grit particles breaking down during use, this advanced abrasive system maintains uniform particle size, reducing the risk of micro-marring and enabling a refined finish that is easier to coat.
The nano-ceramic coating offering is designed in order to deliver long-lasting protection, high gloss, and superior surface performance, catering to the ever-evolving needs of car owners and detailing professionals in a rapidly growing automotive care market. The polishing compound in the range further enhances gloss levels significantly, with the ability to elevate surface gloss from typical factory levels of 75 to 85 GU up to 92 to 98 GU, while also improving Distinction of Image by reducing surface roughness and enabling sharper light reflection. The rubbing compound effectively handles medium to heavy surface defects, including swirl marks and sanding marks, ensuring optimal surface preparation before ceramic coating application.
Speaking on the launch, Mr. Abhineesh Das, Business Head, Cosmo Consumer, said, “The introduction of Cosmo Guard is a natural extension of our capabilities in specialty chemicals and automotive surface protection. As demand for advanced vehicle care solutions continues to grow, Cosmo Guard enables us to offer customers a high-performance ceramic coating that delivers durability, aesthetics, and long-term value. We are confident this will become a significant contributor to our automotive protection portfolio.”
The advanced coating uses Silicon Dioxide (SiO₂) as a resin, which enables the formation of strong chemical covalent bonds with the vehicle surface. This offers improved scratch resistance, protection from swirl marks caused during regular washing, as well as long-term protection of the vehicle’s actual paint. The coating also offers excellent hydrophobicity with a water contact angle of up to 100 degrees, resulting in a self-cleaning effect and improved maintenance.
Additionally, for surface protection, Cosmo Guard safeguards vehicles from petrol and diesel spills during refueling, harmful UV radiation as well as thermal stress. It is formulated to resist high surface temperatures ranging from 70°C to 100°C, which ensures that the coating does not get damaged by high temperature. Laboratory testing conducted across parameters such as scratch hardness, weatherability, hydrophobicity, and resistance to fuel exposure highlights the exceptional product performance.
The rubbing and polishing compound in the Cosmo Guard range is also silicone-free and has no waxes or fillers, making it safe for use in a body shop or a professional paint environment without the risk of contaminating or obscuring defects.
Cosmo Guard offers a durability of two to five years and is significantly better as compared to traditional waxes and paint sealants. In the future, brand intends to introduce advanced variants, including graphene ceramic coatings and self-healing ceramic coatings, further strengthening its presence in the premium automotive care segment.
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