Mumbai, Feb 27: Jio Finance Platform and Service Limited (JFPSL), a wholly-owned subsidiary of Jio Financial Services Limited (JFSL), today announced the launch of the all-new JioFinance app, a hyper-personal, AI-driven digital marketplace designed to make finance more accessible, contextual, and intelligent for every Indian. The launch is accompanied by ‘Finsider’, an exclusive early access campaign inviting users to experience the app first, share feedback, and earn JioPoints redeemable against a wide catalogue of rewards.
Transforming Financial Experiences in Bharat
The new JioFinance app moves beyond conventional product listings to deliver an intelligent, personalised, and seamless financial journey. Leveraging Agentic AI and Neural Networks, the platform provides tailored recommendations based on each user’s life context, financial intent, and eligibility, enabling users to make confident, informed decisions about their financial future.
Key Features of the JioFinance App:
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Marketplace for Intelligent Finance: A comprehensive digital storefront offering products across loans, credit cards, insurance, investments, digital gold, tax filing, savings accounts, and more, from JFSL and trusted partner brands.
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Tailored Recommendations: Driven by 15 AI agents and ~70 decision-making engines, the app delivers personalised product suggestions based on real-time financial context.
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Dynamic Personalisation: Every user sees a unique home screen reflective of their financial profile and needs.
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Natural Language Interface: Users can explore products by typing their financial needs in a chat bar, eliminating the need for multiple app screens.
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JioPoints Rewards Program: Users earn JioPoints for every transaction, redeemable against a wide catalogue of personalised rewards.
Upcoming Features Include:
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Financial Fitness Score: A comprehensive index to assess a user’s financial health across spending, borrowing, insurance, investments, and tax compliance.
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Personal CFO for Bharat: Actionable guidance through a conversational journey to help users improve their financial wellbeing.
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Autonomous Execution: Automate recurring payments and investments in just a few clicks.
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Exclusive Membership Program: Earn assured value-back on products and services availed through the app.
Hitesh Sethia, Managing Director and CEO, Jio Financial Services Limited, said:
“We believe intelligent finance should be a basic right of all citizens. With the paradigm shift in finance, we are putting Bharat at the heart of everything we build. The new JioFinance app is a hyper-personal, intelligent marketplace that removes noise and friction from financial decisions, empowering every Indian with actionable intelligence, transparency, and trust.”
Through Finsider, users will get early access to explore the app, provide feedback, and help shape the evolution of JioFinance while earning rewards for their participation.
The launch of the JioFinance app underscores JFSL’s commitment to democratizing finance and delivering a next-generation, intelligent financial experience tailored to the needs of India’s diverse population.
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