New Delhi, April 28: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, is strengthening its commitment to enabling seller growth at scale through its multi-city initiative, Seller Growth Connect. Delhi NCR remains a key market for the platform, with over 50% growth in its active seller base in 2025. As part of this commitment, Myntra hosted the Delhi edition of Seller Growth Connect, bringing together over 300 sellers from across categories.
The event in Delhi witnessed participation from brands including Corsica, John Players, Lee Cooper and more. With access to over 75 million monthly active users and a delivery network covering nearly all of India’s serviceable pincodes, the initiative empowers local sellers to transcend boundaries and capture nationwide demand from fashion-forward customers.
The Seller Growth Connect is an initiative by Myntra that reinforces the platform’s commitment to India’s burgeoning brand ecosystem by providing sellers with tech capabilities, business insights and growth frameworks. The Delhi edition of the initiative focused on equipping emerging brands with a growth playbook to support different stages of their journey on the platform. The sessions highlighted key growth levers such as building the right assortment, identifying emerging trends and leveraging advertising solutions to enhance product visibility and discovery. Myntra also showcased a range of platform capabilities to simplify operations and support scalable growth. This included tools for faster onboarding, real-time insights, improved fulfillment and brand partner experience, advanced advertising formats, streamlined reconciliation and more. These tools are aimed at enabling sellers to operate with higher efficiency and scale with much greater ease.
Bedanta Dutta, Senior Director, Category Management, Myntra, said,
“India’s next wave of fashion and lifestyle brands is increasingly being shaped by evolving consumer behaviour and new opportunities to thrive. At Myntra, we are continuously strengthening our marketplace capabilities to help sellers grow with greater efficiency, visibility and scale. We are building an ecosystem where emerging brands can access demand from millions of customers across the country while creating strong, sustainable businesses. Seller Growth Connect is an extension of this philosophy, enabling brands with the right tools, insights and engagement to support their journey.”
Sharing their experience, Sachin Kharbanda, Managing Director and Founder of Lakshita Fashions Pvt. Ltd. said,
“As a brand, the biggest challenge is not knowing how to scale the business sustainably. Myntra has been instrumental in helping us navigate that journey. The platform’s Seller Growth Connect goes a step further by breaking down growth into clear, actionable levers and continuous guidance on what customers want. It’s this kind of association that helps brands like ours think bigger and grow faster.”
Brands across categories such as Women’s Western and Ethnic Wear, Beauty and Personal Care, Footwear, Sports and Home are part of Myntra’s seller base in the region, with names like Redtape, Sassafras and FableStreet among the key contributors leveraging the platform to build a strong nationwide presence.
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