Bengaluru, July 2: Global technology brand OnePlus today announced its collaboration with music icon Himesh Reshammiya for the launch of the all-new OnePlus N6. The campaign, built around the playful concept of a “missing N,” brings together humour, nostalgia, and internet culture through a fresh take on one of India’s most recognisable music icons.
The campaign assets are available to view: Teaser Film and Main Campaign Film
Conceived as a podcast-style interaction between Himesh and a Gen Z host, it brings together two distinct generations through a simple but playful premise. Unable to use the letter ‘N’ in conversation, Himesh finds himself navigating a series of humorous exchanges, lyric callbacks, and awkward moments, before the narrative culminates in the reveal of the OnePlus N6.
The choice of Himesh Reshammiya was rooted in his unique cross-generational pull. While his music continues to resonate with long-time fans, his presence across memes, reels, and social media has introduced him to a new generation that has made him a recurring fixture of internet culture, with his dialogues and viral moments frequently finding new life online. With Gen Z representing over 377 million economically active consumers in India, and smartphones serving as their primary gateway to entertainment and self-expression, his continued relevance among digitally engaged younger audiences made him a compelling fit for the campaign. The results reflect that resonance: the films generated over 2.1 million views and 341K engagements on Instagram, delivering an engagement rate by reach of 23%.
At the heart of the campaign is the OnePlus N6, the latest addition to the N Series portfolio. Behind the humour, nostalgia and generational exchange lies a device that stands firmly on its own merit. Always On. Always Smooth. Powered by an industry-leading 8,000mAh battery, 45W SUPERVOOC fast charging, IP65 protection and a fluid 120Hz display, the OnePlus N6 is designed to keep pace with the demands of everyday life.
Addressing the collaboration, Himesh Reshammiya, said, “What appealed to me about this collaboration was how simple and light-hearted the idea was. It brought together humour and nostalgia in a way that felt natural, while giving people a reason to join the conversation. The response from audiences has been wonderful to see, with people engaging with the campaign and making it their own. It has been a pleasure collaborating with OnePlus on the launch of the OnePlus N6, and I’m delighted to be associated with a campaign that connects with people through entertainment and culture.”
Speaking on the campaign, Ishita Grover, Head of Marketing, OnePlus India, said, “When we set out to launch the OnePlus N6, we knew we had to do something bold enough to actually get Gen Z’s attention — and not in the obvious, trend-chasing way. Himesh was the answer almost immediately. He’s having a real moment with younger audiences right now; his music has taken on a whole new life with Gen Z, who’ve made it their own. That’s exactly the audience we were talking to, so bringing him in just made sense. With the ‘missing N’ idea, we wanted to mix humour, nostalgia and a bit of fun — and let people discover the OnePlus N6 through a story they’d actually want to be part of.”
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