Dubstep launches ‘Love on Loop’ Campaign and Limited-Edition ‘Buzz X12 – Love Edition’ Wireless Earbuds Exclusively on Instamart for Valentine’s Day
Feb 06: This Valentine’s Day, Dubstep, the fast-fashion consumer tech brand from the Nu Republic Universe, has rolled out its seasonal Valentine’s Day campaign ‘Love on Loop’, built around impulse-led gifting, music, and quick-commerce behaviour. The campaign coincides with the launch of the Dubstep® Buzz X12 Wireless Earbuds – Love Edition, available exclusively on Instamart.
Designed to reflect how young consumers increasingly shop for occasions, Love on Loop targets last-minute Valentine’s Day shoppers who prioritise speed, experience, and emotional value over advance planning. By leveraging Instamart’s quick-delivery ecosystem, the campaign positions spontaneity not as a compromise, but as a feature of modern gifting.
As part of the campaign, customers purchasing eligible Dubstep® products on Instamart during the campaign period stand a chance to win curated Valentine’s rewards. Nine winners will receive dinner vouchers worth INR 3,000 each, while one grand prize winner will win air tickets for two to Goa, along with a chance to meet actor Abhay Deol, subject to availability and scheduling.
Commenting on the campaign, Ujjwal Sarin, Founder, Nu Republic Universe, said,
“Valentine’s Day is about moments, not planning weeks in advance. With Love on Loop, we wanted to blend instant access with real emotion. Dubstep® is built for spontaneity — loud, expressive, and ready when you are. Partnering with Instamart lets us deliver that vibe in minutes.”
As part of the Valentine’s Day collection, Dubstep® has introduced the Buzz X12 Wireless Earbuds in a bold, passion-red finish with metallic accents, created exclusively for the season. These earbuds are powered by Bluetooth v5.4 and tuned with X-Bass® technology to deliver deep bass and clear vocals. Equipped with Environmental Noise Cancellation (ENC), the earbuds ensure clearer calls even in noisy surroundings. With up to 60 hours of total playtime, intuitive touch controls, and a comfortable all-day fit, the Buzz X12 is designed for both everyday listening and Valentine’s gifting.
The Dubstep® Buzz X12 Wireless Earbuds – Love Edition will be available exclusively on Instamart at an offer price of INR 599 for a limited period, giving consumers across India a quick and convenient way to celebrate Valentine’s Day through expressive audio gifting.