Karnataka Tourism successfully participated in the South Asia Travel & Tourism Exchange (SATTE) 2026, held from 25–27 February at Yashobhoomi (India International Convention & Expo Centre), Dwarka, New Delhi. The event served as a key platform to engage with domestic and international travel trade stakeholders, strengthen partnerships, and promote the state’s diverse tourism offerings to important source markets.
The Karnataka Tourism stall was inaugurated by Shri Pasang Dorjee Sona, Hon’ble Minister of Tourism, Government of Arunachal Pradesh, in the presence of officials and stakeholders from the tourism industry. Representing the Department of Tourism, Government of Karnataka was Mr. Raghavendra, Deputy Director, along with officials from the Karnataka State Tourism Development Corporation (KSTDC), and Jungle Lodges & Resorts Ltd. (JLR Ltd.).
Over the three-day exhibition, the Karnataka pavilion witnessed steady footfall and facilitated productive B2B meetings between the travel trade from Delhi and tourism stakeholders from Karnataka. These interactions focused on exploring collaboration opportunities, promoting curated itineraries, and strengthening business linkages with tour operators, travel agents, and destination management companies.
The pavilion showcased Karnataka’s comprehensive tourism portfolio, including its UNESCO World Heritage Sites, wildlife reserves, coastal destinations, wellness retreats, and cultural experiences. Emphasis was placed on positioning the state as a holistic destination for heritage, nature, spiritual, and experiential tourism. Bengaluru’s prominence as a major commercial and connectivity hub further supported discussions around leisure as well as MICE travel potential.
During the event, Karnataka Tourism also distributed brochures, itineraries, and promotional materials to trade partners and media representatives, enabling detailed product familiarization. The participation provided valuable insights into market trends, buyer preferences, and emerging travel interests from the North Indian market.
Overall, Karnataka Tourism’s participation at SATTE Delhi 2026 enhanced destination visibility, strengthened industry relationships, and generated promising leads for future tourism promotion and business collaborations.
Leave a Reply