19th November 2024: Odisha’s Self-Help Groups (SHGs) and Micro, Small, and Medium Enterprises (MSMEs) are making a strong impression at the India International Trade Fair (IITF) in New Delhi. At the Odisha Mandap, they are showcasing a rich array of handwoven textiles, traditional handicrafts, tribal products, and rural produce. The Mandap highlights the state’s vibrant craftsmanship and the entrepreneurial spirit of local artisans, especially women-led SHGs.
Empowering Women through SHGs
ଭାରତ ଅନ୍ତର୍ଜାତୀୟ ବାଣିଜ୍ୟ ମେଳାରେ ଓଡ଼ିଶାର ମହିଳା ସ୍ୱୟଂ ସହାୟକ ଗୋଷ୍ଠୀର ସଦସ୍ୟାମାନଙ୍କ ହାତ ତିଆରି ବିଭିନ୍ନ ଉତ୍ପାଦର ବିଶେଷ ଚାହିଦା ରହିଛି। pic.twitter.com/AlYSr5jltA
— Mission Shakti (@mission_shakti) November 19, 2024
Odisha’s SHGs are crucial in empowering women in rural and tribal areas. These groups promote local crafts, handlooms, and agricultural products, providing women with opportunities for economic independence. By focusing on sustainable products, SHGs are creating new livelihoods and supporting community development. Their presence at IITF underscores their growing influence in promoting Odisha’s cultural heritage and driving socio-economic change.
MSMEs Driving Growth
#Odisha showcasing its unique handlooms, textiles and handicrafts, rare tribal, agricultural & rural produce, and vibrant craftmanship at the Odisha Mandap set up inside India International Trade Fair in #NewDelhi. The Mandap celebrates the inspiring journey of MSMEs and SHGs,… pic.twitter.com/8K3vvfnhKI
— CMO Odisha (@CMO_Odisha) November 18, 2024
Odisha’s MSMEs are key to the state’s economic development, blending traditional crafts with modern business models. From handloom textiles to eco-friendly products, these enterprises are boosting local economies and connecting with larger markets. Their participation at the IITF allows them to showcase their innovations and expand their reach, contributing to both cultural preservation and economic growth.
Conclusion
The Odisha Mandap at IITF highlights the powerful role of SHGs and MSMEs in promoting sustainable development, empowering women, and preserving local traditions. Their efforts are helping Odisha’s unique crafts gain recognition both nationally and internationally.
Leave a Reply