May 26: ITC Master Chef, one of India’s most trusted frozen food brands, has released two new TVC campaign built around its latest proposition, ‘Har Roz Kuch Special’, highlighting how everyday meals can be effortlessly elevated into restaurant-style experiences at home. The campaign taps into the growing consumer need for convenient, ready-to-cook meal solutions that deliver great taste and quality without requiring extensive time or effort.
In today’s fast-paced lifestyles, consumers are increasingly looking for quick, easy, and reliable food options that fit into their daily routines while still offering variety and indulgence. However, preparing elaborate meals regularly can be challening. Addressing these needs, ITC Master Chef showcases how its frozen snacks and ready-to-cook products help transform everyday meals into something special. By combining great taste and convenience, the brand enables consumers to create delightful meal moments effortlessly.
Bringing alive the thought, ‘Har Roz Kuch Special’, the campaign unfolds through two relatable TVCs that showcase how minimal effort can create delightful meal moments. The first film captures a familiar mealtime dilemma where routine tends to feel repetitive, it shows how ITC Master Chef Chicken Seekh Kebab can quickly turn it into a wholesome, non-fried, restaurant-style spread that surprises and delights loved ones.
The second film shifts to a more spontaneous setting, where the protagonist is juggling routine demands and the constant expectation of serving something special, yet different. Here too, ITC Master Chef frozen snack becomes the perfect enabler, effortlessly creating an indulgent spread in minutes and elevating the mood from routine to exciting. Both the TVCs also highlight modern cooking preferences such as air frying, microwaving, and oven cooking, reinforcing the role of frozen foods as convenient and flexible meal solutions for contemporary households.
Speaking on the new communication, Ashu Phakey, vice president and business head frozen and fresh foods, ITC Limited, said,
“With ‘Har Roz Kuch Special’, we want to expand the role of frozen foods beyond occasional snacking into everyday meal moments at home. As lifestyles continue to evolve and routines shift, we see a growing demand for convenient, high-quality food solutions. ITC Master Chef enables consumers across age groups and household types to effortlessly elevate their daily meal with a promise of great taste, convenience, and trusted quality.”
Staying true to its promise of quality and convenience, ITC Master Chef Frozen Snacks offers a wide range of both vegetarian and non-vegetarian ready-to-cook products, prepared under stringent hygiene standards and backed by culinary expertise. Designed for modern kitchens, these products can be easily prepared using various methods including microwave, air fryer, oven, or deep fryer, allowing consumers to enjoy gourmet-style meals and snacks at home within minutes.
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