BULLET Microdrama Appoints Apurba Sen as Vice President, Business Strategy & Sales to Drive Global Growth Across Microdrama and Trinetra AI

Mumbai, 23rd July: BULLET, the microdrama platform backed by ZEE Entertainment Enterprises Ltd. (‘Z’), today announced the appointment of Apurba Sen as Vice President, Business Strategy & Sales. His appointment comes as the company enters its next phase of growth following the launch of Trinetra AI, its end-to-end AI filmmaking and content intelligence platform. 

In his new role, Apurba leads strategic initiatives from the Founder’s Office across BULLET Microdrama, Trinetra AI, and future business ventures. He works closely with the leadership team to drive business growth, strategic partnerships, fundraising, commercial expansion, and international market development. His appointment reflects the company’s ambition to strengthen its leadership as it builds an integrated entertainment ecosystem spanning content, artificial intelligence, and creator technologies. 

Apurba brings over two decades of experience building and scaling digital businesses across advertising technology, retail media, connected TV, streaming, AI-powered creative technologies, and emerging digital platforms. Throughout his career, he has played a pivotal role in introducing and commercialising several independent global technology platforms in India while building strategic partnerships across advertisers, publishers, agencies, and technology companies. 

Commenting on the appointment, Azim Lalani, Co-founder & Chief Business Officer, BULLET Microdrama, said, “We are at an exciting stage of growth as we expand BULLET Microdrama and scale Trinetra AI. Apurba brings a strong blend of strategic thinking, commercial leadership, and deep experience across digital and emerging technologies. His expertise in building partnerships and scaling businesses will be invaluable as we strengthen our presence in India and accelerate our global ambitions. We’re delighted to welcome him to the leadership team.” 

Speaking on his appointment, Apurba Sen, Vice President, Business Strategy & Sales, BULLET Microdrama, said, “BULLET Microdrama‘s mission is the most purposeful I’ve signed up for in my career. It’s already one of India’s top micro-drama destinations, and with Trinetra AI‘s end-to-end content intelligence and AI filmmaking platform, our ambition is even bigger; to build the missing intelligence layer behind the next billion screens, an entertainment OS for creators, audio, and entertainment worldwide. I’ve spent my career bringing global technology to India. Now, it’s time for an entertainment OS made in India, for the world.” 

With this appointment, BULLET Microdrama continues to strengthen its leadership as it advances its vision of building globally relevant entertainment technology from India. By bringing together creators, studios, brands, and platforms, the company is redefining how stories are created, scaled, and commercialised.