Aug 12: Body care has long remained the more functional counterpart to skincare, often overlooked when it comes to innovation, sensorial experiences and engaging brand identities. Dayly is looking to change that with its launch in India, bringing together thoughtfully developed formulations, playful textures, bold design and accessible price points to make everyday body care feel less like a chore and more like something to look forward to.
Founded by Peeya Sanghavi, Dayly was created around a simple belief: everyday body care should feel like the best part of your day. The brand aims to bridge the gap between aspirational beauty brands and genuinely accessible body care, creating products that combine thoughtful formulations with an expressive identity. Rather than treating body care as an afterthought, the range approaches it as an opportunity to make everyday rituals more enjoyable, effective and relevant to a new generation of consumers.
At the heart of Dayly is its focus on texture-led formulations, particularly its lightweight, airy and whipped formats. Designed to make application more satisfying, these textures bring a sensorial element to body care without compromising on functionality. The brand believes that how a product feels can be just as important as what it does, with each formulation developed to encourage consumers to actually enjoy reaching for their body care every day.
The debut collection brings together products designed around everyday body care needs, with Vanilla Sponge Cake(INR 495) – a body wash, and Hot Stuff Protection SPF 50 PA++++(INR 899) a lightweight whipped body sunscreen offering broad-spectrum UVA and UVB protection, taking centre stage. Vanilla Sponge Cake brings Dayly’s playful, sensorial approach to cleansing, while Hot Stuff Protection combines everyday sun protection with the brand’s signature whipped texture. The collection is priced from ₹495 onwards, making Dayly’s playful approach to body care accessible to a wider audience.
Shop The Collection – https://daylybody.com/collections/all
The brand’s visual identity is equally central to its approach. Vibrant colours, bold design and a maximalist personality create a range that stands out on the shelf and feels at home in the digital culture of its audience. The idea is to create products that consumers are initially drawn to because of their distinctive identity, but continue using because the formulations deliver on performance.
Speaking about the launch, Peeya Sanghavi, Founder, Dayly , said, “Dayly is the brand I always wished existed: fun, innovative, beautiful to look at, affordable and genuinely effective. I hope people discover us because they’re drawn to our personality, but stay because they realise our products perform just as well as they look. If we can make even one everyday routine feel a little more exciting, we’ve done our job.”
The launch comes at a time when consumers are increasingly looking for the same level of innovation, efficacy and sensorial appeal from body care that they have come to expect from facial skincare. The brand sees an opportunity to contribute to this evolution through more considered formulations, distinctive formats and a stronger cultural identity, while keeping products accessible to a wider audience. The range is cruelty-free, sulfate-free and eco-friendly, with a focus on creating effective body care that is enjoyable, accessible and mindful.
For Dayly, the ambition extends beyond launching another body care range. The brand aims to build India’s most loved body care brand by expanding into new categories, continuing to develop unique formulations and building a community that sees body care as an enjoyable part of everyday life.
With its philosophy of “Whipping India’s Body Care Obsession,” Dayly is setting out to make body care innovative, affordable, fun and something consumers genuinely look forward to every day.
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