New Delhi ,August 12, 2025 : DeliverIt by Urban Harvest has launched a Raksha Bandhan campaign that brings emotion and opportunity together. Titled Delivering More Than Just Parcels, the film tells the story of a brother who finds a way to make his sister feel special, despite being miles away, by gifting her something thoughtful using the money he earned as a DeliverIt partner.
In the film, a sister is disappointed that her brother will not be joining her in person for the festival. But the surprise arrives in the form of a beautifully delivered gift. When she asks how he managed it the brother reveals he joined DeliverIt after watching an onboarding reel and started earning through quick and easy deliveries. The job gave him the means to not just earn but to show up for his sister in a way that mattered.
The campaign reflects the deeper message that becoming a delivery partner is not just about income but about independence and emotional fulfilment. Whether it is sending a gift or supporting family goals, DeliverIt offers people the flexibility to earn on their terms.
Sidhantt Suri- Founder and CEO of Urban Harvest and DeliverIt said the idea was inspired by real stories of love and responsibility. “With DeliverIt we are building more than a last-mile network we are building livelihoods. This campaign reflects the kind of emotional connection and empowerment we want our delivery partners to feel. It is not just about getting a job it is about finding purpose, dignity and the freedom to give back especially during moments that matter like Raksha Bandhan.”
The film has been widely promoted across digital channels with over 1000+ influencers and meme creators sharing content around the brand’s hiring process and delivery experience. The response has been strong, especially among young audiences looking for flexible work opportunities that fit into their lives.
DeliverIt by Urban Harvest is established in 2024. It caters to the B2B segment including- hotels, restaurants, and caterers, by supplying high-quality ingredients like cut fruits and vegetables, salads, frozen chutneys, dairy items, beverages, and essential groceries. Currently operating in Delhi NCR DeliverIt combines reliable service with a tech-driven platform offering real-time order tracking, seamless browsing, and doorstep delivery.
The onboarding process for delivery partners is designed to be smooth and fast with a focus on accessibility and dignity of work. The Raksha Bandhan campaign brings this message forward, reminding viewers that the simplest gestures often carry the most meaning, especially when backed by effort and care.