Mumbai, 30th March, 2026: French watchmaker Briston proudly announces its official entry into the Indian market with Just In Time. Renowned for its distinctive blend of neo-vintage design and contemporary craftsmanship, Briston brings its celebrated design language to India’s dynamic and style-conscious consumers.
Founded by Brice Jaunet in 2013, Briston was created to reinterpret traditional watchmaking codes, merging classical horology with a relaxed, modern sensibility. Positioned as a “Premium Sport Chic” brand, it embodies a balance between elegance and ease, rooted in a distinctly French art de vivre.
A defining element of Briston’s identity is its unconventional use of cellulose acetate, a material more commonly associated with high-end eyewear. By integrating this into watchmaking, particularly in its signature tortoiseshell-style cases, the brand has introduced a bold, tactile dimension that sets it apart within a largely traditional category. This innovative material choice reflects Briston’s commitment to design-led differentiation and creative expression.
Over the years, Briston has built a growing international presence across Europe, Asia, and the Middle East, appealing to a new generation of consumers who view watches as an extension of personal style. Its collections, including the iconic Clubmaster, are characterised by distinctive square cases, layered dials, and interchangeable elements that lend a sense of ease and adaptability to everyday wear.
As part of its India debut, Briston also introduces the Streamliner Kennedy collection – one of its most distinctive and contemporary lines. Defined by its bold square case and refined detailing, the collection draws from Art Deco influences while embracing a modern, design-forward sensibility. With double-layered dials, intricate guilloché finishes, and thoughtfully engineered components, it reflects the brand’s approach to combining technical precision with elevated aesthetics.
Combining reliable movements with thoughtful design and accessible luxury, Briston continues to balance craftsmanship with everyday wearability, guided by its core principles of being Attractive, Affordable, and Accessible.
Speaking on the India launch, Brice Jaunet, Founder of Briston, said: “We are delighted to partner with Just In Time, a collaboration driven by shared values of dedication, excellence, and a deep understanding of a demanding market. Together, we look forward to bringing Briston’s distinctive design and unique identity to a wider audience.”
Ronak Shah, CEO of Just In Time, added: “At Just In Time, we are always looking to introduce brands that offer a fresh and differentiated perspective. Briston’s strong design identity and unconventional approach make it a compelling addition to our portfolio, especially for consumers seeking watches that go beyond functionality to become a true style statement.”
With its India launch, Briston brings not just a collection of timepieces, but a broader design philosophy – one that blends heritage with modernity, and craftsmanship with individuality.
Briston watches are now available across Just In Time boutiques and online.
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