Mumbai, Feb 24: HELL ENERGY DRINK, one of the world’s fastest-growing energy drink brands, proudly announced its return as an official sponsor of Zee Cine Awards 2026, marking it as the 2nd consecutive year of its association with one of India’s most celebrated platforms at the intersection of entertainment, youth culture, and high-energy experiences.
Strengthening its presence at awards, HELL ENERGY DRINK will also be owning the coveted ‘Viewers’ Choice Song of the Year’ category this year, celebrating the music that captured the nation’s imagination and furthering its engagement with audiences. By lending its name to this fan favourite award, the brand reinforces its commitment to moments that reflect popular sentiments and resonate directly with fans.
Zee Cine Awards has long been synonymous with cinematic excellence, unforgettable performances, and the glamour that defines the Hindi film industry. Through this association, HELL ENERGY DRINK continues to strengthen its engagement with entertainment platforms that resonate with young audiences, further positioning itself as a brand that fuels passion, performance, and cultural impact, and aligning seamlessly with the brand’s bold and dynamic global identity.
Commenting on the association, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said,
“We are delighted to return as an official sponsor of Zee Cine Awards 2026 for the second consecutive year. Our sponsorship of the ‘Viewer’s Choice Song of the Year’ category makes this association even more special, as it celebrates the power of the audience and the music that unites them. At HELL ENERGY DRINK, we stand for passion towards music and iconic moments, and Zee Cine Awards brings all of that together in a truly powerful and entertaining way.”
Returning to the celebrated stage, HELL ENERGY DRINK reaffirms its commitment to creating high-impact brand experiences and engaging meaningfully with India’s vibrant entertainment ecosystem. As the brand continues to expand its footprint in India, this second year of collaboration further highlights HELL ENERGY DRINK’s long-term commitment to the market, leveraging marquee cultural platforms to strengthen consumer connect and build deeper brand affinity among young, aspirational audiences.
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