New Delhi, June 3, 2025: The Indian two-wheeler industry is witnessing steady momentum, with a marked rise in sales across the country—especially in rural areas. Industry analysts note that the sales surge, which picked up pace during the 2024 festive season, has continued well into 2025.
Latest reports suggest that increasing demand from smaller towns and villages is driving this growth, aided by accessible pricing, seasonal promotions, and easier financing options. Key players like Bajaj, Hero, TVS, Honda, Suzuki, Royal Enfield, and Yamaha have seen stronger sales performance as a result.
What’s fueling this upward trend? Experts point to multiple factors: the rising need for affordable personal mobility, improved dealership and service networks even in remote areas, and the availability of low-cost maintenance. Buyers are also drawn to the convenience of two-wheelers, particularly in regions with limited public transport.
With enhanced customer support and growing brand competition, the overall consumer experience has improved—prompting more first-time buyers and repeat customers to opt for two-wheelers.
Looking ahead, the auto industry projects a 4–7% increase in two-wheeler sales during the 2025–26 fiscal year. The upcoming festive season is expected to boost these numbers further, as manufacturers gear up to roll out new models designed to attract a wider customer base.
As India’s economy expands and mobility needs diversify, the two-wheeler segment remains a vital part of the nation’s transportation landscape.
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