Puri, Sept. 9 (UDN): The Shree Jagannath Temple Administration (SJTA) has moved another step forward in protecting the religious and cultural identity of the 12th-century shrine, securing intellectual property protection for three more names closely associated with the temple.
Representational Image
The latest development covers ‘Shree Mandira’, ‘Ratna Bhandar’ and ‘Shree Nahar’, with the applications accepted for publication by the Trade Marks Registry.
Three Names Added to Protection Drive
According to SJTA Chief Administrator Arabinda Kumar Padhee, trademark protection has been sought for ‘Shree Mandira’ under Classes 19 and 45, while ‘Ratna Bhandar’ has been covered under Classes 14 and 45. ‘Shree Nahar’ has been filed under Class 19.
The move is aimed at preventing unauthorised commercial exploitation or inappropriate use of names that have strong religious, cultural and institutional associations with the Shree Jagannath Temple.
Third Phase of Trademark Initiative
The latest applications form the third phase of SJTA’s broader intellectual property protection initiative.
In the first phase, trademark approval was secured for ‘Ananda Bajara’, ‘Patitapabana’ and the Nilachakra logo.
The second phase saw applications for ‘Jagannath Dham’, ‘Shree Kshetra’, ‘Mahaprasada’, ‘Nilachakra’ and ‘Koili Vaikuntha’ accepted for publication.
The temple administration has so far filed 29 applications with the Trade Marks Registry covering various names and identities linked to the shrine.
SJTA Plans Further Protection
Padhee said the initiative is intended to preserve the distinctive spiritual and cultural heritage associated with Shree Jagannatha Temple and prevent its names and identities from being used commercially without authorisation.
He added that the SJTA will continue the process of seeking intellectual property protection for other significant names and identities associated with the temple.
The move marks a continued effort by the temple administration to safeguard the religious institution’s heritage and identity in the face of growing commercial and public use of names associated with the Jagannath tradition.
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