New Delhi, Feb 6: Amity School of Business (ASB), Amity University Uttar Pradesh, successfully hosted the 4th Edition of the International Conference on Entrepreneurship and Sustainable Business Development (ICESBD’26). The conference centered on the theme: “Evolving Enterprises: Navigating GIG Innovation, Green Operations and Digital Relationship”, bringing together researchers, students, entrepreneurs, and policymakers to discuss innovative and sustainable business practices.
Conference Highlights:
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Keynote Addresses:
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Ms. Simin Askari, Chief Human Resource Officer, DS Group, emphasized the importance of sustainability, gig economy recognition, and digital transformation in today’s evolving business landscape.
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Ms. Saranya Pradhan, Head – Sustainability and Corporate Communication, McCain Foods, highlighted how sustainable practices, gig innovation, and digital relationships drive growth, customer loyalty, and long-term value creation.
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Mr. Santosh Sharma, Founder & CEO, Book My Jet, underlined how eco-friendly operations and leveraging global freelance talent foster innovation, cost efficiency, and enhanced customer engagement.
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Prof. (Dr.) Balvinder Shukla, Vice Chancellor, AUUP, stressed the synergy between entrepreneurship and sustainability as a key driver for economic growth while minimizing environmental impact.
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Panel Discussions & Workshops:
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Panel discussion on “Sustainable Innovation in the Gig Economy: Trends, Opportunities, and Challenges”.
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Paper presentations covering topics such as gig economy entrepreneurship, circular business models, digital relationship management, and resilience in entrepreneurial ecosystems.
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Research paper development workshop on crafting high-quality submissions for Scopus-indexed journals.
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NEXT GEN – INNOVATE EXPO 2026:
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The conference featured an exhibition of 29 start-ups and businesses founded by young entrepreneurs, showcasing sustainable, digital, and disruptive innovations.
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Dr. Sujata Khandai, Director – ASB, said,
“Entrepreneurs are increasingly integrating eco-friendly products, renewable energy, and ethical supply chains into their business models. ICESBD’26 provides a platform for thought leaders and innovators to share insights, inspire students, and explore transformative strategies for sustainable entrepreneurship.”
ICESBD’26 reinforced Amity University’s commitment to nurturing future-ready entrepreneurs, emphasizing sustainability, innovation, and digital transformation as cornerstones for the next generation of business leaders.