Kandhamal, July 22 (UDN): Farmers cultivating the renowned Kandhamal turmeric, a Geographical Indication (GI)-tagged crop known for its high medicinal value, are facing mounting challenges as declining quality and stagnant prices threaten their livelihoods.
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Growers say turmeric prices have remained largely unchanged over the past decade, while a sharp fall in curcumin content—the key compound responsible for the spice’s medicinal and commercial value—has weakened market demand.
Prices Fail to Keep Pace with Rising Costs
According to farmers, turmeric prices have rarely crossed ₹135 per kg in the last 10 years. Although market rates have improved from ₹90–100 per kg in recent weeks to around ₹125 per kg, cultivators say the increase is still insufficient to offset rising production costs.
They argue that the current price does not provide adequate returns, making turmeric cultivation increasingly unviable.
Curcumin Content Sees Sharp Decline
The biggest concern, however, is the steady decline in curcumin levels.
Laboratory analysis of a 552-kg turmeric sample revealed that curcumin content has dropped significantly over the past three years—from 3.8 per cent to 2.5 per cent last year, and further to 1.47 per cent this year.
The tests were conducted after traders from different parts of the country raised concerns over the quality of Kandhamal turmeric, prompting local trader Manas Kumar Sahu to seek scientific evaluation.
The reduced curcumin content has adversely affected buyer confidence and diminished the premium value traditionally associated with the spice.
Farmers Seek Scientific Intervention
Concerned over the declining quality, farmers and traders have urged the Odisha government to initiate a detailed scientific study to identify the factors responsible for the deterioration.
They have called for the involvement of the district horticulture department and agricultural research institutions to recommend corrective measures, including improved planting material, better cultivation practices and technical guidance to restore curcumin levels.
GI-Tagged Crop Faces New Challenge
Kandhamal turmeric, cultivated using traditional organic farming practices without chemical fertilisers, was awarded the Geographical Indication (GI) tag on April 1, 2019, recognising its unique characteristics and superior quality.
While the crop continues to enjoy a strong reputation, stakeholders say maintaining its quality is crucial to preserving its identity and ensuring sustainable incomes for thousands of farmers dependent on turmeric cultivation in the district.
They believe timely scientific intervention and market support will be essential to revive the competitiveness of Odisha’s flagship spice in domestic and international markets.

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