in good co. Celebrates Raksha Bandhan with a Contemporary Gift Hamper for First Frenemies

Siblings are often our first companions, first rivals, first critics, and first co-conspirators. They know us better than anyone else, which is exactly why they know how to push our buttons. That mix of affection, rivalry, banter and unwavering loyalty is what makes siblings our First Frenemies.

At in good co, we’ve always believed the best things come together through unlikely pairings. An asli chai beside a flat white. A filter coffee alongside an Americano. A croissant sharing space with kheer pudding. Different worlds, one table, much like siblings, who may not always make sense on paper, but together, make perfect sense.

This Raksha Bandhan, in good co., the progressive Indian café brand from Aditya Birla New Age Hospitality (ABNAH), brings this idea to life with a contemporary Raksha Bandhan Gift Hamper. Featuring a Rakhi made from plantable seed paper by Paperdom, along with an in good co. tumbler and cap, the hamper combines the tradition of Rakhi with playful, lifestyle-led pieces designed for everyday use. The seed-paper Rakhi adds a thoughtful, sustainable touch to the celebration, allowing the ritual to live on in a new form while giving back to the environment.

Founded by Aryaman Vikram Birla, in good co. is built around a simple idea: good coffee is about good company. With its first café in GK2, Delhi, the brand brings together modern Indian design, familiar flavours and contemporary café culture. Its menu spans everything from Southern Filter Kaapi and Asli Chai to single-origin specialty coffee, Matcha and Hojicha, alongside offerings such as the Badam Halwa Croissant, Pindi Chole Hummus & Kulche and Butter Chicken Puff.