London, UK, March 19 – Indigo Telecom Group, a strategic partner for critical digital infrastructure, has appointed Ilex Content Strategies, a global B2B marketing and communications agency, as its marketing and communications agency of record. Ilex will support brand and messaging development, account-based marketing, content creation, internal communications, and Borderless PR as Indigo drives global growth.
Indigo serves critical digital infrastructure providers, from hyperscalers, subsea networks, cloud and OTT players, carriers and fixed and mobile network providers. It designs, deploys, supports and scales critical digital infrastructure through a unified global operating model that delivers consistency, control and assured performance across operations.
“Indigo has a proven model for delivering critical infrastructure right first time and at scale. As we accelerate our global growth, it’s essential that our story reflects the quality, maturity and operational excellence our customers experience every day,” said Michel Robert, CEO at Indigo. “Ilex understands complex, technical businesses and how to position them with clarity and confidence. Together, we will sharpen our messaging, strengthen our brand presence, and ensure Indigo is recognised not just for what we do, but for the strategic value we bring to hyperscalers, carriers and digital infrastructure leaders worldwide.”
Ilex will work closely with Indigo’s leadership team to undertake a brand and messaging refresh, undertake international media relations and support account-based marketing and sales enablement. Using its Borderless PR model, Ilex will ensure consistent messaging and maximum return on investment across priority markets, without the need for multiple local agencies.
“Indigo Telecom plays an important role in the global digital infrastructure landscape, and communicating the scale and complexity of that work requires deep sector understanding,” said Lucia Barbato, CEO and Co-Founder at Ilex Content Strategies. “We’re proud to have been selected as Indigo’s agency of record and look forward to helping the business strengthen its market position, support sales and build momentum internationally.”
Founded in 2012, Ilex Content Strategies works with telecoms, cloud, cybersecurity, data centre and digital infrastructure organisations at key moments of growth, repositioning and market expansion. Its clients range from fast-growing regional specialists to billion-dollar global enterprises. It enables organisations to build credibility, visibility and sustained momentum through strategic communications that ultimately drives sales
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