Chandigarh, July 23: Isvari successfully unveiled Artisanal by Isvari, its new sterling silver label, with the opening of the brand’s first boutique in Chandigarh. The launch marks Isvari’s entry into bridal silver, positioning Artisanal by Isvari among the first luxury houses in the country to introduce 925 sterling silver, adorned with natural gemstones and pearls, as a serious bridal jewellery category.
The launch evening brought together prominent voices from the worlds of fashion, culture and design for an engaging panel discussion on the evolving role of silver in luxury, bridal jewellery and gifting. The discussion featured celebrated couturier JJ Valaya, renowned fashion designer; Simran Grewal, cultural commentator; and Manik Jain, Creative Director of Isvari, who explored changing consumer preferences, craftsmanship, investment value and the growing relevance of sterling silver in contemporary Indian weddings.
The event was attended by fashion designer Sahil Kochhar alongside prominent opinion leaders including Gagan Dhindsa, Alka Goyal, Sara Juneja, and Priya Grewal, who joined the celebration of the brand’s newest chapter.
Silver prices have risen steadily through 2025 and 2026, and the metal now carries genuine investment weight alongside its design appeal. Artisanal by Isvari builds its bridal proposition directly on this shift. Brides can commission pieces that are larger, heavier and more elaborate than they could in gold or diamond, at a fraction of the cost, while the silver itself retains value as a precious metal. Set with natural gemstones, each creation offers long-term value alongside exceptional craftsmanship.
Handcrafted in 925 sterling silver, the collection has been designed to transition seamlessly from wedding celebrations to everyday wear. While traditional bridal jewellery is often reserved for special occasions, Artisanal by Isvari creates heirloom-worthy pieces intended to become a part of a bride’s daily life.
The collection features silver as the foundation of every design, elevated with rubies, sapphires, tanzanite, emeralds, pearls, and Japanese Keishi and cultured pearls. The result is a vibrant collection that allows brides to build an entire jewellery wardrobe across ceremonies without compromising on scale, craftsmanship or value.
Beyond bridal jewellery, the collection also includes gifting pieces for weddings, anniversaries, engagements and festive occasions, along with a cufflinks line that extends the same philosophy of accessible luxury and lasting value to menswear.
Speaking on the successful launch, Manik Jain, Creative Director of Isvari, said:
“With Artisanal by Isvari, we wanted to challenge the way silver has traditionally been perceived in India. This launch is the beginning of a new conversation – one where sterling silver stands alongside gold as a material of aspiration, craftsmanship and lasting value. The response we’ve received in Chandigarh reinforces our belief that today’s consumers are looking for jewellery that is not only beautiful, but meaningful enough to wear, cherish and pass on.”
The Chandigarh boutique now houses the complete Artisanal by Isvari collection, establishing the city as the first destination for the brand’s distinctive vision of sterling silver bridal jewellery and redefining silver as both a luxury statement and an investment-worthy heirloom category.
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