Bengaluru, Sept 14: Nippon Paint India, part of the NIPSEA Group and a subsidiary of Nippon Paint Holdings Co., Ltd., has further strengthened its experiential retail presence in Bengaluru with the launch of its sixth NEO Homes store on Bannerghatta Main Road. Set up in partnership with Karthik Doors & Windows, the new store reinforces Nippon Paint India’s commitment to building a more accessible, experience-led and service-oriented home-painting ecosystem for consumers.
The latest NEO Homes store brings together products, colour solutions, expert guidance and painting services under one roof, creating a destination where homeowners can explore and make informed decisions for their painting and home-improvement needs. The format is designed to bring the consumer closer to the complete painting journey, supported by Nippon Paint India’s network of trained professionals and technology-enabled solutions.
A key part of this evolving ecosystem is the NEO Home Stylist service, through which Nippon Paint continues to progressively groom painters from being traditional paint applicators into more skilled, professional and customer-focused home-painting specialists. The ongoing development focuses not only on technical and product expertise, but also on customer interaction, professional grooming, safety, site discipline and overall service quality. This enables Home Stylists to play a more consultative role and deliver a more seamless painting experience to homeowners.
Supporting this evolution is Swift Unicoat, Nippon Paint India’s advanced 3-in-1 interior wall paint solution that combines the performance of a primer and two topcoats into a single application. With excellent hiding and single-coat coverage, Swift Unicoat is designed to make painting faster, more efficient and economical, reducing overall project time, material consumption and costs. The solution can enable painting to be completed up to 3X faster, with overall project time and cost savings of up to 40%, while also offering antibacterial protection, low VOC emissions and a 3-year warranty.
Commenting on the launch, Mr. Mark Titus, President – Decorative Business, Nippon Paint India, said, “Our NEO Homes journey is about much more than expanding our retail footprint. It is about continuously evolving the way consumers experience the category – from discovering colours and products to accessing skilled professionals and completing their painting projects. Bengaluru is an important market for us, and this new store strengthens our ability to bring that experience closer to consumers. Initiatives such as NEO Home Stylist and solutions like Swift Unicoat are part of our larger effort to make home painting more professional, efficient and convenient, while continuously raising the bar on service.”
The NEO Homes format brings together Nippon Paint India’s decorative coatings portfolio, colour solutions, painting accessories and expert consultation in an experience-led retail environment. The stores cater to homeowners as well as architects, contractors, designers and painters, offering an integrated platform to explore products and solutions for different home-painting requirements.
The Bengaluru expansion is part of Nippon Paint India’s broader strategy to strengthen its experiential retail network across India and deepen engagement with consumers and channel partners in key markets. With the addition of the Bannerghatta Main Road store, the company’s NEO Homes network will comprise 27 stores across India, with further expansion planned as the company continues to build a differentiated retail and service ecosystem for the evolving needs of Indian homeowners.
As the home-painting category moves towards greater convenience, professionalization and service-led experiences, Nippon Paint India continues to invest in solutions, people and retail formats that make the journey from choosing a colour to completing a makeover simpler and more rewarding for consumers.
Leave a Reply