Dubai / India, Jan 13: Sansaar, the premium home furnishings brand from the house of D’Décor Exports, has officially made its international debut in the GCC through a strategic partnership with Bru Textiles’ Fabric Library. The Dubai launch marks Sansaar’s first step in bringing India’s design excellence to luxury buyers abroad.
Built on principles of thoughtful design, timeless aesthetics, and conscious craftsmanship, Sansaar reflects a modern, globally informed approach to interiors. Founded by sisters Sanjana and Sarah Arora, the brand combines refined textures, contemporary color palettes, and understated design sensibilities with the manufacturing expertise and legacy of D’Décor Exports.
Gary Neiman, Director at Bru Textiles, said:
“At Bru Textiles, we have always believed that the most powerful businesses are built not just on scale or longevity, but on vision, integrity, and an instinctive understanding of people. Sansaar’s story of two sisters building a brand together, with trust, clarity, and shared purpose, is exceptional. Their approach to design-led, culturally aware, and thoughtful leadership aligns perfectly with our values. Partnering with Sansaar is not just a business collaboration, it is an alignment of vision, creativity, and long-term purpose.”
The Dubai rollout, completed in early December 2025, follows a B2B-led distribution model, with Sansaar’s fabric collections now available across select retail and trade counters in the GCC. The partnership leverages Fabric Library’s strong regional presence and expertise in the Middle East’s interior and design ecosystem.
Sarah Arora, Co-founder of Sansaar, commented:
“We are grateful to Gary and the team at Fabric Library for recognising Sansaar’s potential and supporting our entry into the GCC market. Their deep understanding of the region, strong distribution capabilities, and long-standing relationships make them ideal partners for our international expansion. We share a commitment to quality, design integrity, and long-term value creation, making this collaboration especially meaningful.”
Sanjana Arora, Co-founder of Sansaar, added:
“Working alongside Fabric Library is a significant milestone for Sansaar as we take our first step beyond India. We are proud to be the first Indian home furnishings brand to go global. The legacy of craftsmanship and quality that made D’Décor a trusted name continues in Sansaar’s entrepreneurial spirit, which strives for excellence while upholding family values and business ethics.”
With this launch, Sansaar sets the foundation for a phased global expansion into selective markets through strategic distribution partnerships, bringing India’s rich design heritage to discerning international audiences.
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