Bengaluru, July 13: Myntra Beauty has announced the launch of celebrated French fragrance house Chloé, further democratising global luxury in the country. Driven by an aspirational, ingredient-conscious digitally native Gen Z population and booming demand from tier-2 cities, India has emerged as one of the fastest-growing frontiers for global fashion and beauty players. This strategic addition significantly strengthens Myntra’s international portfolio, solidifying its position as the premier gateway for global brands entering the Indian market.
By bridging the gap between global trends and the aspirations of Indian customers, Myntra is enabling access to luxury international beauty, ensuring high-end, distinctive fragrance experiences are available to shoppers across the country. With a curated assortment of nearly 30 styles across Chloé Eau de Parfum, Nomade and Lumineuse, the range spans 30ml, 50ml, 75ml and 100ml formats. The collection further enables discovery through Myntra’s premium beauty curation and recommendation-led journeys, while offering larger formats for signature scents, repeat use and gifting occasions, Chloe’s portfolio brings its signature codes of timeless femininity, effortless sophistication and Parisian elegance to Myntra’s premium beauty customers.
The launch taps into India’s evolving beauty landscape, where perfumes have transitioned from being part of a daily grooming routine into a powerful statement of self-expression. Consumers are seeking signature scents and exploring multiple fragrance notes and brands to make their presence felt through personal style. This shift, along with stronger awareness of global fragrance houses, is driving demand across metros and aspirational Tier-2 and Tier-3 markets.
On Myntra Beauty, luxury fragrances continue to be one of the fastest-growing categories, witnessing strong and consistent growth on the platform.
Speaking on the launch, Deepak Joshi , Senior Director – Category Management, Beauty and Personal Care, Myntra, said, “Today’s Indian beauty consumers have a strong and growing appetite for luxury. They are discerning, globally aware, and actively seek premium brands that mirror their self-expression. Myntra is uniquely positioned to serve this consumer. Our highly engaged premium beauty customer base, nationwide reach into both metros and emerging markets, and a discovery-led shopping experience driven by curated content and personalisation make us a compelling partner for global luxury brands looking to build meaningful scale in India. Chloé, with its timeless Parisian femininity and iconic fragrance craftsmanship, is a perfect fit for this audience, and its launch on Myntra Beauty further deepens our Luxe portfolio.”
Myntra will make Chloé available through its Luxe storefront.
Leave a Reply