25th June 2025: IMA® (Institute of Management Accountants), one of the largest and widely respected global associations dedicated to advancing the management accounting profession, today announced a strategic partnership with Knowcraft Analytics, the trusted offshore partner for leading financial service firms in the US and Canada. The partnership, formalised through a Memorandum of Understanding (MoU), marks Knowcraft’s entry into the IMA global network as a Corporate Member, offering its teams access to structured upskilling, credential pathways, and the IMA global peer community through the association’s Corporate Membership framework.
As part of this strategic alliance, Knowcraft professionals will gain access to IMA’s extensive suite of upskilling resources over 700 CPE-accredited courses, leadership tools, and credential pathways such as the US CMA® (Certified Management Accountant) and CSCA® (Certified in Strategy and Competitive Analysis) credentials. They will also benefit from customised learning paths, exclusive content, and insights into emerging areas like sustainability reporting, automation, analytics, and ethics, delivered through expert-led programs, case competitions, and structured engagement.
Sunil Deshmukh, Chair of IMA Global Board of Directors, emphasised the broader vision behind the partnership, stating, “This collaboration underscores a critical shift in the finance profession—where technical proficiency must be complemented by strategic acumen, ethical grounding, and a global outlook. Together with Knowcraft Analytics, we’re not just supporting career advancement; we’re shaping well-rounded finance leaders equipped to navigate the complexities of today’s business landscape.”
Anshuman Thakur, President of Knowcraft Analytics, echoed this sentiment, highlighting the long-term value of the partnership. “At Knowcraft Analytics, we envision a world where finance professionals don’t just keep pace with change, they lead it. Our partnership with IMA is a step toward that future. As a corporate member, we are not only investing in the growth of our people but also contributing to a global movement that champions ethics, innovation, and lifelong learning. This collaboration is more than alignment, it is a shared belief in elevating the finance profession to its highest potential.”
Commenting on the partnership, Arindam Ghosh, Country Head-India, IMA, stated, “This collaboration with Knowcraft Analytics reflects our ongoing commitment to strengthening the global finance profession. Knowcraft’s dedication to developing high-performing finance teams aligns seamlessly with IMA’s mission to support professionals who drive strategic and sustainable business value. Together, we aim to foster a culture of learning, innovation, and ethical leadership.”
The partnership is especially significant for India’s financial sector, which is undergoing digital transformation, regulatory changes, and an increased emphasis on ESG factors as well as data-driven strategies. By joining the IMA global network of corporate members, which includes firms from mid-sized companies to Fortune 100 corporations, Knowcraft is investing in talent development. This initiative aims to help nurture the next generation of finance leaders who are equipped to navigate a dynamic global economy.