Metro Brands Ltd. Strengthens Leadership Team; Appoints Atul Sinha as President for Core Business

June 22: Metro Brands Ltd., one of India’s footwear retailers, today announced the appointment of Atul Sinha as President – Core Business.

Sinha brings over two decades of leadership experience across retail, consumer goods and brand management, with deep expertise in sales, merchandising, category management, marketing and business strategy. He has a proven track record of building and scaling consumer businesses, driving profitable growth and delivering superior customer experiences across omnichannel environments.

In his new role as President – Core Business at Metro Brands Ltd., Sinha will lead the strategy and growth of the company’s Metro and Mochi Shoe stores. He will focus on strengthening brand equity, deepening consumer engagement and driving operational excellence across channels for this division.

Commenting on the appointment, Nissan Joseph, CEO, Metro Brands Ltd. said,

 “Atul brings a unique blend of expertise across brand building, merchandising, retail operations and customer experience. Having successfully scaled large consumer businesses and led transformation across multiple functions, he will play a key role in sharpening the execution and positioning of our Metro and Mochi banners, accelerating performance and advancing our consumer proposition across the portfolio.”

Sharing his thoughts on the new role, Atul Sinha, President – Core Business, Metro Brands Ltd. said,

“Metro Brands Ltd.’s strong brand legacy and deep understanding of the Indian consumer have created a solid foundation for long-term growth. I look forward to partnering with the team to further strengthen the core business, elevate consumer experiences and unlock new growth opportunities across markets and channels.”

Prior to joining Metro Brands Ltd., Sinha served as Chief Operating Officer at CaratLane, where he oversaw key functions including sales, merchandising, category management, marketing and international business. Earlier, he held leadership roles across category management, marketing and sales at Hindustan Unilever Limited. Sinha holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.