New Delhi, 4 July, 2025: In a world where numbers often define success, Sharp Sight Eye Hospitals is turning the spotlight back to what truly matters in healthcare—the human moments. This Doctor’s Day, Sharp Sight unveils its heartfelt campaign film #DoctorKaTarget, a powerful tribute to the deeper purpose that drives every doctor: restoring lives, not just vision.
A melancholic opening scene of a short film inside a hospital depicts a curious trainee questioning a senior doctor about the commonly assumed “monthly target of a doctor”. The following scene moves further with a subtly powerful journey through a single, life-changing patient encounter. The tearful embrace between a father and son after the return of sight is the silent expression of gratitude that is highlighted in the narrative of the story. This reflects the real achievement of a doctor, which is the moment when they save someone’s life.
“That’s my target,” the doctor says, “not numbers… just moments like these.”
This appealing narrative reflects the real-life emotions of the medical heroes. This depicts the doctors and medical experts in action, diagnosing with care and accuracy in treatment procedures and restoring hope among the patients.
The voice-over narrates the unseen emotional and ethical labor of doctors—the compromises they make with their time, their families, and even their fatigue, but never with their patients’ treatment. In doing so, the campaign redefines the idea of a “target” in the medical profession.
“Yehi hai… Doctor ka Target.”
“This video came to life from a heartfelt conversation — a moment where we reflected on how often doctors are misunderstood in our world today. With Doctor Ka Target, our goal was to cut through the noise and shine a light on a truth that often goes unspoken: doctors aren’t driven by sales targets; they’re motivated by a sense of purpose. Every test they recommend and every decision they make is grounded in care and caution, not personal gain. On this Doctor’s Day, we stand united with the entire medical community and encourage society to look past the myths and recognize the intent, integrity, and immense responsibility that doctors shoulder every single day.,” said Deepshikha Sharma, CEO, Sharp Sight Eye Hospitals.
The ending of this story highlights a clear social message by describing that a doctor’s true success is measured in the moments they save someone’s life, rather than in treatment procedures or prescribing medicines.