Koraput, Sept 29 [UDN}:A meeting was held under the chairmanship of the Koraput District Collector to discuss the development, promotion and wider marketing of ‘Koraput Coffee’, produced by tribal farmers of the district.
During the meeting, detailed discussions were held on measures to strengthen the coffee sector and give Koraput Coffee a distinct identity in the global market. The district administration emphasised the need to promote coffee cultivated by local tribal farmers and explore opportunities to expand its reach beyond regional and national markets.
The initiative is aimed at improving the visibility and market potential of Koraput’s coffee while creating greater economic opportunities for the farmers associated with its cultivation. The administration also discussed strategies for strengthening the brand identity of Koraput Coffee and increasing its recognition among consumers in wider markets.
Koraput has emerged as an important coffee-growing region of Odisha, with its unique geographical and climatic conditions supporting coffee cultivation. The district administration’s focus on branding and promotion is expected to further connect local tribal producers with larger markets and strengthen the value chain surrounding Koraput Coffee.
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